Unilever, the undisputed FMCG giant, has called out for the community to take safety measures in the pandemic, via its sub-brands. The question was: If Lifebuoy, P/S and more spread the same topic, why didn’t they raise their voices together? So hunters were commissioned a short inspirational video that helps all these brands speak out, or rather… sing, simultaneously. We penned a lyric that tells how the 4 brands Lifebuoy, P/S, Vim and OMO safeguard the community in various COVID-19 situations. But what propels the video is its witty plot and high-contrast palette, matching the art style, hooking in the audience.