With the goals of generating awareness for HiPP Organic Combiotic Milk and driving traffic to the brand’s website but without creating hero assets like iTVC, thematic video, or key visuals (according to the holding company’s restrictions), let’s see how Hunters “kill that brief”!.
Based on the behavior of pregnant moms or moms with infants who frequently play simple mobile games, Hunter created a long-term engaging activity on a microsite platform with the main flow: players overcome challenges to produce a large number of HiPP Organic Combiotic milk cans and compete for the top to win attractive gifts.
Although it lasts up to three months, this activity nevertheless attracts many mothers because of its welcoming design, familiar gameplay, and continually fresh challenges. The stats speak to the success of this activity, with 6,987 players and 114,367 visits to the brand’s website.
