above the line below the line branding digital
above the line below the line branding digital

Client: Unicharm Vietnam

Unicharm 3D Mask Social Post

#unicharm #3dmask #social

What’s so good about a Japanese face mask brand? Hunters answered that question with a “Japan quality” social campaign for Unicharm 3D Mask.
By tapping into various aspects of Japan and Vietnam cultures, we delivered diverse point-of-views to illustrate key functions of Unicharm 3D Mask: a game-inspired angle to show the Virus Blocking function and a Ninja-inspired angle to prove flexibility.
Furthermore, various formats were utilized to make the contents more alive, including GIFs, short video, and animated clip, making Unicharm 3D Mask the best Facebook Fan Page among face mask brands.