above the line below the line branding digital
Unicharm 3D Mask Viral Clip
above the line below the line branding digital

Client: Unicharm

Unicharm 3D Mask Viral Clip

#unicharm #3dmask #viral

A humorous tone of voice was what hunters chose for Unicharm’s unique 3D mask: tighter, lighter, more durable than any daily masks in Vietnam. The much-loved Lead Ninja, notorious for her tight dressing code, faced a highly relatable problem of dust leaking into her face despite her mask. The most fitting solution arrived with the Japanese Unicharm ninja, literally applying himself in to her face. When the two ninjas meet, Unicharm also meets the consumer’s need for better protection.