above the line below the line branding digital
POND's x Phương Ly
above the line below the line branding digital

Client: POND’s Vietnam

POND’s x Phương Ly

#ponds #phuongly #mv #social

Is washing your face every day fun enough? It surely is, with Pond’s Clay Wash, bringing you a chance to paint up, bubble up and fun up with your daily face cleaning. We Hunters helped generate buzz and raise awareness across social media by merging emotional and functional benefits with one of the trendiest song at the time, giving rise to the parody MV “Anh là ai”. Featuring Phương Ly, it garnered 6+ million views, affirming that the new product is truly a funnier way of facial care.