Client: POND’s Vietnam
Doubling as both a clay mask and a cleanser, Ponds’ Clay Wash is unique for its fun factor. For an original product line that turn the everyday face wash into fun-filled moments, Hunters implemented a social plan starting precisely with “fun”. Pastel colors, neon lights & trendy flat lays set the tone in the first Phrase, followed by a KOL-centered second Phrase, guiding the audience to the products’ functions.
For another pitch we won, Hunters once again prove that fun is everywhere, in every job we complete.