above the line below the line branding digital
OMO Gentle Social Campaign Case Study
above the line below the line branding digital

Client: OMO Vietnam

OMO Gentle Social Campaign

#omo #gentle #social #campaign

What kind of gentleness can also be brutal?! Well, the truth is, for the Mother’s Day this year, OMO decided to own the biggest buzz on social with its keyword “Dịu nhẹ” (Gentleness). But the ensemble cast of Unilever, Hunters, Google, Biz-eyes, Mindshare, Admicro, Starpark, and Buzzmetrics had just over 10 hours to create 150+ quotes and layouts based on real-time data. Hold your breath now, because… the outcome was marvelous! OMO, as the number one brand on the Mother’s Day, moved 1,700 products and obtained 23,624 buzz, 17 times more than that of the runner-up brand.