Client: Closeup
In spite of being the top personal hygiene brand, “Lifebuoy” is frequently spelled incorrectly, even by the staff members. So Lifebuoy and Creativehunts came up with a solution, for internal use, to help fix it. Our message was “U always comes first” – because in most case, people somehow spell “lifebOUy” instead of “lifebUOy”. The distinctive propaganda poster art style with its bold colors was chosen to visualize the many inventive versions of the core message – to great effect on the TA.
