above the line below the line branding digital
Knorr Mushroom Social
above the line below the line branding digital

Client: Knorr Vietnam

Knorr Mushroom Social

#knorr #mushroom #social

Deliciously healthy is the signature of Asian dishes, in particular those of Vietnam. This matches perfectly well with Knorr’s shiitake seasoning, targeting both vegetarians and health-conscious food lovers. A pair of album on Facebook started from after Tet 2019, based on the fact that many were fed up with calorie-rich dishes, to promote vegetarian dishes as a counter-balance. The next one built up on the Five Tastes in cuisine, closely associated with the famous Five Element philosophy of the East. Carrying the brand’s visual signature while achieving localization were two of this project’s encouraging outcomes.