Client: OMO Vietnam
“Dirt and bacteria are holding mothers back from letting their children rejoicing their childhood”, thought OMO. But how about reaping golden childhood memories while contributing to greening up the environs? Hunters, thus, accompanied OMO in the campaign “Plant trees, grow experience”, first seen on OOH billboards. By emphasizing the contrast between clean and polluted surroundings, we spread the pledge to join hands and provide children with a chance to explore a green world built by themselves.