above the line below the line branding digital
Vinamilk Optimum KV
above the line below the line branding digital

Client: Vinamilk

Vinamilk Optimum Key Visual

#vinamilk #optimum #kv

The only local brand to rival foreign brands such as Meiji or Ridielac, Optimum Gold entrusted hunters with the creation of KVs its 2 new variants, showing the intelligence-enhancing benefits to Vietnamese moms. Early intelligence, linked to vivid imagination, provided the footing for our concept “Through new-born eyes”. Illustrations of a baby’s lively imaginary world helped Optimum Gold come to mind as capable of enriching that world, bringing a greater start to the baby. Through a mom’s eyes, such a world may be imagination. Through our eyes, it is a reality, filled with tiny wonders and curiosities.