above the line below the line branding digital
Lifebuoy AR Game and POSM
above the line below the line branding digital

Client: Lifebuoy Vietnam

Lifebuoy Activ Silver AR game & POSM

#lifebuoy #ar #game #posm

To raise awareness for Activ Silver technology, Lifebuoy commissioned Hunters for an interactive booth, highlighting how Activ Silver can bring out the potential against bacteria of our skin. With moms and kids as the T.A., we opted for a game in which the kids put on virtual armor and destroy intergalactic bacteria. With Kinect technology as the last piece to the puzzle, we were able to educate the consumers about Activ Silver in a thrilling, entertaining and highly interactive way.