A ubiquitous detergent brand, Surf comes at affordable prices in the low-end segment. Yet, to expand its market segment, Surf launched the competitively priced Surf Premium 3IN1, which requires Hunters’ service for the packaging and key visual. To highlight its fragrance and premium-ness, pink was opted as the main color, alongside pink flowery details. For the impactful 3IN1, Cleancare formula, the solution was to emphasize it with a white frame in the center of the packaging. The KV further demonstrates the benefit by showcasing how a dirty shirt was transformed back into a white, scented one in 3 steps, all thanks to the powerful new feature.