Closeup x StreetDance Việt Nam 2022

Client: Closeup Vietnam

Closeup Street Dance

#clear #mv #branddance #posm

In the StreetDance Viet Nam show, Closeup spread harmony with young TA by upgrading its present theme “Cực Thơm Mát, Sát Gần Nhau” (Intense Freshness, Intense Closeness) to the notion of connection, which was advised by Creativehunts’ creative approach. Starting with a POSM brief, we exceeded Closeup’s expectations with imaginative ideas, which is why they trusted us to expand the campaign into an IMC plan.

Hunters created a Brand Dance video, social content campaign, and TikTok Dance Challenge to fully convey the message to reach TA. Last but not least, a huge offline activation celebrating International Kissing Day on 6/7 ended the campaign with a lot to be proud of: 6.5 million engagements, 150K buzz, 100K unique audiences, and a 20% relevant mention ratio.