above the line below the line branding digital
Rexona Propaganda
above the line below the line branding digital

Client: Rexona

Rexona Propaganda Photobooth

#rexona #illustration #propaganda #photobooth

As the most dynamic deodorant brand, Rexona caught the run trend that has been sweeping through the town lately. Hunters then helped set the brand apart from the crown with our propaganda-inspired posters, featuring an “updated” version of popular quotes and catchphrases. With functionally relevant concept and unique visuals, the poster series has indeed gathered quite a few admirers.