above the line below the line branding digital
above the line below the line branding digital

Client: OMO Matic

OMO Matic Comfort Gentle Mother’s Day

#omomatic #comfort #gentle #motherday #social #illustration

Following the success of the campaign “Gentleness” in 2019, OMO continued to with a delightful campaign on Mothers’ Day 2020, when the COVID-19 had subsided. So in addition KV, OOH, Tiki landing page, we crafted a social comic post to say how grateful we were for moms, especially those on the front line against the pandemic. Released at the right time, tapping into the right insight with the right message, it was how the campaign garnered positive result.