above the line below the line branding digital
OMO x Lifebuoy CSR POSM
above the line below the line branding digital

Client: Unilever Vietnam

OMO x Lifebuoy CSR POSM

#omo #lifebuoy #csr #campaign #posm

On the occasion of its 30th anniversary, Co.opmart joined hands with Unilever (namely Lifebuoy and OMO) for a fundraising project to plant more trees. Trusted with communicating this meaningful project to the TA, Hunters combined on-site interactive games and environmentally themed POSMs (welcome gates, islands and booths) at Co.opmart’s selling points, to leverage the message of contributing to greener surroundings when moms (and kids) pay a trip to Co.opmart and shop for Unilever’s products.