above the line below the line branding digital
OMO AF Series
above the line below the line branding digital

Client: OMO Matic

OMO AF Series

#knorr #bumper #series

Today, billboard advertising is saturated with too many brands joining the game and countless billboards competing for attention in a single street corner.

So the challenge is, how to become really different, prominent and relevant? That concern was resolved by OMO Matic Team and CreativeHunts with a customized billboard system based on weather data. Depending on the weather (rainy, cold, wet, or even polluted) a cute, personalized reminder will pop up and incorporate the message “OMO Matic Active Fresh help you deodorize your clothes even in difficult weather”.