above the line below the line branding digital
Knorr Lava Packaging
above the line below the line branding digital

Client: Knorr/p>

Knorr Lava Packaging

#knorr #lava #packaging

Knorr has always been famous for its spice products that make Vietnamese foods delicious and flavorful. Riding on the winning streak, Knorr aimed at expanding the market share with a brand new “chili sauce with garlic flavor” condiment. The task assigned to Hunters was to create a lasting impression on this product, starting with packaging design.
With highlighting the uniqueness of chili in mind, we created a food shoot with the “splash” effect for the front (to show how powerful the taste is), and a flatlay for the ingredients on the background (to clearly show their naturalness). The final result simply exceeded client’ expectation.