Client: Knorr
The highlight of the healthy and balance trends in the last decade would be “green” eating. As the leading brand in seasoning category, Knorr launched a new line of natural seasoning. But how to convince moms of its naturalness? Well, “natural” means “from farm to fork”. So speed is the point here: hunters speedily produced a series of 6s bumper ads demonstrating naturalness with authentic illustration and inducing copy. And 6s is precisely the time you need to add Knorr to your meal! Didn’t expect it, did you?
