above the line below the line branding digital
Chupa Chups POSM
above the line below the line branding digital

Client: Chupa Chups

Chupa Chups POSM

#chupachups #confectionery #posm

Take Chupa Chups’ colorful bus to the land of the delicious funs! The brand’s iconic vehicle served as our inspiration for the colorful POSM series, including an island and sideburns. Promoting the new bursting Cola favor and the staple Panda Bears, the POSM send out a joyful combination of colors and shapes, targeting the teenage consumers with a soft spot of all things cute and sweet.