above the line below the line branding digital
Chupa Chups Bites POSM
above the line below the line branding digital

Client: Chupa Chups

Chupa Chups Bites POSM

#chupachups #confectionery #posm

Dynamic, outstanding and eye-catching, Chupa Chups deserved an attention-grabbing and flexible POSM, easily adapted to each season. Now joining forces with Alpenliebe and Mentos, the sweets’ demand could only be met with high creativity. So hunters picked the combination of red-yellow-blue, and applied it to the series of POSM, which also benefited from a modular top board design, bringing both prominent and adjustable design to the brand.