above the line below the line branding digital
Café Pho Packaging
above the line below the line branding digital

Client: MacCoffee

Café Pho Packaging

#cafepho #packaging

Café Phố prides itself on being the only instant coffee whose quality rivals homemade brews. Although such taste is achieved with cutting-edge technology, hunters decided to focus on the homemade elements of coziness. With heart-warming visuals of coffee deliciously pouring into a glass, on a familiar background, we successfully translated the feeling onto the packaging for this new yet heavy-weight contender in the instant coffee market.