Client: FES Vietnam/p>
As a new player in the RTD energy drink market, how could Red Indian reach the young, dynamic audiences? Inspired by its unique brand name, we developed a neat, cool-looking logo, which was then adapted to the label, KV and other POSM. The designs was accompanied by the message “A buff full of energy”, playing on a popular terms by young gamers. Taking the market by surprise, Red Indian’s successfully persuaded Millennials and Gen Z to try this authentic energy drink.