Client: FES Vietnam
The first instant milk tea product with fresh boba in Vietnam, Hillway targets young, dynamic Millennials and Gen-Z white collars. And to fully convey the product USPs (instant milk tea with boba) while ensuring a youthful tone & mood for office workers, this KV came to existence. The message “1 glass, 2 packs, 3 seconds” (1 ly, 2 gói, 3 giây) expresses a cheerful mood and tone, adding up to the fresh pearl image on a background with familiar office icons, pulling together all the elements that resonate with the young TA.
