above the line below the line branding digital
Comfort Baby Key Visual & POSM
above the line below the line branding digital

Client: Comfort

Comfort Baby Key Visual & POSM

#comfort #keyvisual #posm

In line with the upgraded “100% plant-based” RTB for their fabric softener, Comfort commissioned a new packaging, with KV and POSM as supporting materials. We visualized both naturalness and softness with cotton flowers and a “sinking into fabric” effect, applying specifically for the icon, merging 2D and 3D, with a gentle duo-tone of blue and white.