Client: Closeup
“Free to love” is not always true as a result of social prejudice, and Closeup wanted to change that. That’s why the #FreetoLove campaign was born as an affirmation of the right to love freely. Contributing to spreading the message “Love rules are made by you” (Luật yêu do bạn định), we designed the KV or the campaign’s climax music event, taking inspiration from the youthful, daring and trendy brand spirit.
