Client: Bobby
As the market leader, Bobby Baby Diaper did not sit still: They launched a new product line with the breakthrough sweat-absorbent elastic cushion, the first in Vietnam. With Bobby choosing TikTok to reach out to young mothers, Hunters created an accordingly fresh and relevant creative concept, via the challenges to film babies and use hand gestures to clean up unpleasant sweat, under the message of “Bé lẫy lật hăng say, mồ hôi lưng chẳng thấy” (The child is eagerly flipping, his back sweat is not seen). Themed as “Baby Tarzan in the Forest” and “Astronaut Space Baby”, the challenges came out as expected, re-affirming Hunters’ strategic and creative prowess.
