Client: Sunsilk
Sunsilk has always been perceived as a feminine, gentle but somewhat traditional brand. This year, the brand’s refreshment will come with a more active and modern look, but without forsaking its femininity. Therefore, the problem posed for the canvas and gifts was how to combine the long-standing image, dynamism and nature feeling. Hunters then leveraged soft shapes with a rich palette (pink, blue, purple) into the main visual, which was matched with woods for the gift for a natural feeling. Inside, a witty poem with somewhat mischievous words makes the gift wholly original.
