• Launching a new product as a new SKU to the market with the concept “extracting from green tea”, Sunlight yearned for wowing customers with a chain of eyes-catching POSMs and driving them to purchase.
    Hunters used the green color, a funny-faced dirty bowl and a magical light with lemons and tea leaves to bring Sunlight nature closer towards customers at high-paced purchase locations such as supermarkets and local marts.
    After one month launch, we recruited more customers and successfully stick “Sunlight is the natural dishwashing liquid” in their minds.