Client: Bobby
For Bobby’s super-fun, summer-sea-inspired diaper, our task is to make this special product more attractive for moms. With the message “No need to go to the sea with joyful Bobby”, we started a vibrant social campaign with lots of fun activities: an extremely cute photo contest, an AR Filter full of innovations, and many cute moments from moms and babies across the country. So why the success? Because, first and foremost, the message did it right: social distancing and safety measures against COVID-19 meant we could not go anywhere, let alone venturing into the sea.
