above the line below the line branding digital
Nescafé POSM
above the line below the line branding digital

Client: Nestlé Vietnam

Nescafé POSM

#nescafe #posm

Wishing to bring a cup of energy to the consumer, Nescafé collaborated with Hunters for solutions that could invigorate and inspire. The red circle – a cup of coffee from top view – served as the key component in all visuals: the encompassing, connecting and heartening space where every new day would take off as joyfully as the Nescafé’s signature red bird does.