Client: Rebisco Vietnam
A Filipino confectionery brand, Rebisco boasts quality products but demands better packaging for the Vietnam market. For their signature soft chocolate and cheese snacks, the idea is to contain the sweets in long tubes, which once in the mouth, shall explode into a colorful world of tastes with gentle sucking. Aiming squarely at children, the underlying theme of the packaging is a small, handy pencil that the kids can use to paint their vivid world of imaginary characters anytime, anywhere. .