above the line below the line branding digital
The All-New MTB Branding
above the line below the line branding digital

Client: Vietnam MTB Series

The All-New Vietnam MTB Series Branding

#mtbseries #sport #extreme #branding

Vietnam MTB Series went through a re-branding effort as their expertise now has covered both mountain biking and other extreme sports as well. Understandably enough, the highlight of the whole branding effort is the logo, featuring a mountain range, symbol of MTB’s expertise in outdoor sports events. As MTB also aims at a breath-taking experience, the logo makes use of red and up-hill movements, injecting the challenging spirit that MTB imbues to all their events.