above the line below the line branding digital
P/S Full moon TVC 2015
above the line below the line branding digital

Client: P/S

P/S Full moon TVC 2015

#tvc #fullmoon #midautumn #gift #paperlantern #leaflet #themesong

Traditional festivals are occasions for kids to rejoice and for old characters to come back to life. That’s why Hunters reshape the trademark P/S tooth into the three popular figures of the Full moon festival: Chú Cuội, Chị Hằng and Thỏ Ngọc, who will provide an updated, oral-health-related account of their own long-lasting tale. The new Full moon tooth later receive their lantern versions, accompanied by story leaflets, with a 15s TVC and a catching theme song to promote the activities.