above the line below the line branding digital
P/S 1,000 kid dentist viral clip
above the line below the line branding digital

Client: P/S

P/S 1.000 kid dentist viral clip

#viral

P/S opens a competition to recruit 1000 kid dentists to teach their friends in rural areas the proper ways to brush and take good care of their teeth. Hunters build up a video to promote this event, inspiring moms and kids to participate. The video contains the images of the “Binh đoàn Nha sĩ nhí” (The Army of Kid Dentists), marching forward and training with fun music in the background.