Client: Closeup
Dinh Phong is famous for imported quality beef & seafood; yet, they did not have any branding campaign. For the brand’s first coming into light, Creativehunts opted for a traditional approach by combining beef (a meat unfamiliar with Vietnamese market) with much-loved Tet elements. This solution portrays the superb, hi-quality meat from the brand, confirming its status, and resonates with the local consumers.
